Happy Day Corporation’s journey began in 1969 when founder Bruce Finch, with degrees in education and business from the University of Idaho, and his wife, Joy, opened Lewiston’s first Taco Time with his father, Charles. Despite their lack of restaurant experience, Charles believed in their vision, financing the launch of two more Taco Time locations.

In the late ’70s, Bruce bought out his father and officially formed Happy Day Restaurants, a name inspired by Joy’s positive outlook on their growing venture. By the late 1980s, after succeeding with Taco Time and Arby’s, the Finches expanded into full-service dining with the opening of Zany Graze, a family-friendly restaurant with a Hollywood diner vibe. This success led to the launch of more beloved spots like Main Street Grill, Southway Pizzeria & Deli, Tomato Bros., and Mystic Café.

Today, Happy Day Restaurants operates 14 dining establishments, along with Happy Day Catering and Northwest Event Rentals. The family tradition continues with Tobe Finch as President of the company and Alicia Finch leading the catering and events division.

Bruce remains actively involved, often found teaching, training, or bussing tables in the restaurants. Happy Day Restaurants is dedicated to creating enjoyable dining experiences and being a top workplace in the community. Visit us today—we can’t wait to serve you!