Happy Day Corporation founder Bruce Finch graduated from the University of Idaho with degrees in education and business, but had to rely on his wife, Joy for any background in restaurants. In 1969, Bruce and his father Charles opened the first Happy Day restaurant, Lewiston’s Taco Time. Despite their lack of experience, Charles believed in their idea and helped finance the opening of two more Taco Time restaurants.

In the late ’70s, Bruce was able to buy out his father and officially formed Happy Day Restaurants. The corporation was so named because Joy felt so positive about their venture. “We were so happy to have our businesses growing and thriving!”

By the late 1980s, the Finches had success with Taco Time and Arby’s chains and decided to try their hand at full-service dining. They opened Zany Graze, a family-friendly restaurant with an eclectic menu and a Hollywood diner feel. Other full-service restaurants would soon follow, including Main Street Grill, Southway Pizzeria & Deli, Tomato Bros., and Mystic Café.

Now Happy Day Restaurants owns and operates 13 restaurants, as well as Happy Day Catering and Northwest Event Rentals.

Tobe Finch, Bruce and Joy’s son, continued the family tradition by moving into the role of President of Happy Day Restaurants. Alicia Finch now runs Happy Day Catering & Northwest Event Rentals and manages a powerful team of event professionals and catering staff.

Bruce continues to be a hands-on operator. On any given day, you’ll see him in one of the restaurants teaching, training, or even bussing the tables. Happy Day Restaurants continues to create environments and menus people can enjoy, and workplaces of choice for our local community. Visit us today – we can’t wait to serve you.